Cornwall is a favourite UK holiday and retirement destination but has large areas of deprivation, both urban and rural. Often the people who would benefit most from energy-improvement measures do not take them up, even if they are free, because they are unaware of what is available, do not understand the information provided, or do not trust the organisations involved.
The CEP Home Health programme has reached people in the most deprived areas of Cornwall by working at community level and providing information in a range of ways, most importantly through a local community and health service referral network. This collaboration with trusted local organisations has encouraged large numbers of households to have their efficiency needs surveyed, and take up efficiency measures. In some areas, 67% of households contacted in this way have been interested, compared with only about 1% response in a mail-shot approach. By 2010, energy efficiency measures had been provided to 23,000 homes, benefitting over 50,000 people and saving about 575,000 tonnes CO2 over the lifetime of the measures (approximately 2,300 tonnes/year CO2)