By Julia Hawkins, Ashden PR and Digital Media Manager

Looking at the stats on our Ashden Facebook page recently (is this the corporate equivalent of googling yourself?) I came across some interesting figures.

So far in 2012, the post that has had most follower 'engagement' – measured by people clicking on the post as well as liking, sharing or commenting on it, was this picture:

• 438 people saw the post.
• 40 people clicked on it.
• 28 created their own story out of it, by either liking, commenting or sharing it.
• We don't have figures for the number of people who groaned at it.

In contrast, some of our more serious posts might have been seen by similar number of people, but had far lower engagement. For example an interview with Niki Armacost about finance for sustainable energy was seen by more people (445) but only had three people talking about it.

So for our Facebook audience - which is mainly made up of men between 25 and 34 years old – it seems we need to keep tickling their funny bones, to keep them talking about the issues we care about.

More puns, anyone?